Social Media: Its Impact on Society and Business

What actually is Social Media? Basically, Social Media are websites and applications that enable users to interact with each other by creating and sharing content of their interests. This means that web-based platforms that offer social interactions are called social media. Some big names in social media landscape include Facebook, LinkedIn, Twitter, YouTube, Google+, Pinterest, […]

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How to Market Independent Hotels

  Independent hotels face several challenges in order to survive in the highly competitive hospitality industry. Unlike chain hotels who have big budget and large marketing team to position their brand and attract business, Independent hotels often have very limited budget and small marketing team. However, Internet marketing has become a blessing for such independent […]

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